What if a single dish could tell the whole story of a product with nothing left behind? That question is at the heart of the Green Recipe, a methodology born out of a genuine need in the restaurant sector and one that is already proving its worth in kitchens across Catalonia. 

The premise is simple but demanding: design every menu and every à la carte dish around 100% use of each ingredient. No offcuts quietly discarded. No vegetable peel thrown away. Every part of every product finds a purpose on the plate. 

Rooted in the land, driven by a mission 

The Green Recipe was created by Fundació Coma de Meià, a foundation nestled in the heart of the Vall de Meià in Catalonia. Their mission reaches across ecology, agriculture and culture at once: to preserve and share the eco-agro-cultural and gastronomic heritage of their territory while driving sustainability and rural development. They build bridges between nature, gastronomy and Catalan culture and, with this project, they have built one of the most compelling bridges yet. 

This project did not emerge from a boardroom. It arose from what restaurateurs were already living: the daily reality of food waste, rising costs and growing pressure to operate more responsibly. With funding from the Government of Catalonia and a network of committed partners, a dedicated team spent a full year working side by side with restaurants to develop, test and refine the methodology. 

The results speak clearly. Across the establishments involved, food waste dropped by 30%, meaning that ultimately only what was truly unusable was discarded. Beyond the environmental impact, that reduction translated directly into a 25% decrease in food-related costs, with a measurable effect on the bottom line. 

Six restaurants, one shared commitment 

The project united six restaurants, ranging from the world-renowned El Celler de Can Roca to the Fundació Coma de Meià itself, all committed to the same cause. A practical guide was developed and rolled out across different types of establishments and food businesses, proving that the Green Recipe is not a concept reserved for fine dining. It works wherever people cook with intention. 

The initiative also reached further: training was delivered to the network of cooks from the agricultural schools of Catalonia, planting seeds for a generation of professionals who will enter the industry with sustainability already built into their practice. 

Cooking as a social act 

The Green Recipe goes beyond the kitchen. A training restaurant was established as part of the project, one that has already provided meaningful work and real futures to two students at risk of social exclusion. Awareness-raising sessions on organic farming and its consumption rounded out an initiative that connects the food on your plate to the land it came from and the community it feeds. 

Changing minds, one conversation at a time 

Was it all straightforward? Not entirely. A handful of restaurateurs were initially hesitant, a natural reaction when asked to rethink processes that have long felt fixed. But the response from diners was immediate and warm. Guests did not just accept the new approach; they embraced it. And for those who needed more convincing, a calm and honest conversation about the project's purpose was enough to bring them on board. 

The Green Recipe is not a pilot programme or a one-off experiment. It is a transferable, scalable methodology with proven results, ready to travel to any kitchen willing to ask the same question: what if we used all of it? 

Watch the story 

Is your restaurant ready to take the next step? 

Green Key certified restaurants are already leading the way on sustainability. The Green Recipe shows just how far that leadership can go: less waste, lower costs, stronger community ties and a story your guests will want to hear. If you are a Green Key certified establishment, you have everything you need to bring this kind of thinking into your kitchen. What will your version of the Green Recipe look like? 

Share your own sustainability story with us at Green Key International and inspire the hospitality community worldwide. 

Global Action Days 

This is what Global Action Days 2026 is all about: turning practical solutions into shared momentum. Initiatives like the Green Recipe show how sustainability can be embedded into everyday operations, delivering tangible environmental, economic, and social impact. As part of Global Action Days, we invite Green Key establishments and partners to take inspiration from this approach, whether by reducing food waste, rethinking resource use or engaging staff and guests in more responsible practices. Small, practical actions, taken together, are what drive meaningful change across our

One of the most striking examples of this commitment is the investment in renewable energy. The lodge operates a photovoltaic solar power plant consisting of 333 solar panels installed on a raised structure. Elevated 11 meters above the ground, the installation minimises the need for tree pruning while generating 185,000 watts of clean energy. Combined with a Battery Energy Storage System (BESS), this setup has allowed the lodge to eliminate the use of diesel generators, significantly reducing its environmental footprint. 

In addition to clean energy, Juma has developed innovative waste management solutions. A biodigester system processes organic waste, producing both biogas and liquid fertiliser. This initiative alone helps reduce carbon emissions by up to eight tons per year, turning waste into valuable resources. 

Equally important is Juma’s relationship with the surrounding communities. More than 90% of its staff come from nearby areas, making the lodge a vital contributor to the local economy. Beyond employment, Juma actively engages with residents through environmental education initiatives. These include lectures on topics such as organic waste utilisation, selective recycling, biodiversity conservation, and sustainable practices like worm farming.  

Through these combined efforts, Juma Amazon Lodge demonstrates that responsible tourism can play a meaningful role in preserving one of the planet’s most vital ecosystems. 

At the same time, the broader reality of the Amazon forest is becoming more and more concerning every day. Once known as a carbon sink absorbing emissions, the Amazon has begun to act as a source of carbon dioxide (CO₂), due to widespread fires and ongoing deforestation, often caused to clear land for agriculture and livestock farming, 

This shift makes sustainable initiatives like Juma Amazon Lodge even more important. By protecting the surrounding forest, reducing emissions, and supporting local communities, projects like this contribute in a concrete way to preserving the Amazon. 

Green Key International has interviewed Alenka Mokrovič Pogačar, the Sales and Marketing Director at Terme Čatež Hotel, in Slovenia. Known for its summer and winter thermal facilities, the resort has long been engaged in environmental initiatives and resource management, from geothermal energy use to guest awareness programs. Through this interview, Alenka addresses topics like the motivations, challenges, and concrete actions behind the Green Key certification, both during the certification process and its results with guests. 

Why did you apply for the Green Key certification? 

At Terme Čatež, we have been implementing various environmental and sustainability measures for many years. Our main motivation was to further strengthen our commitment to sustainable development and responsible management of natural resources. The Green Key certification also represents international recognition of our efforts and sends an important message to our guests that we actively care for the environment.  

How did the Green Key certification process go in your experience? 

The certification process was well structured and transparent. It included a review of our existing practices, preparation of documentation, and verification that all required criteria were met. The process also helped us systematically review our environmental activities and identify new opportunities for improvement. 

What is one good practice that you implemented and that you are proud of?  

A significant part of our energy is obtained from a geothermal source, which represents a renewable and environmentally friendly energy source. This significantly reduces emissions and environmental impact while supporting the principles of sustainable development. For many years, we have used the energy from thermal water springs to heat part of our accommodation infrastructure as well as sports facilities. 

How do the clients react to the certification?  

Guests often notice the certificate, as information about its implementation is visible in all facilities and accommodation units. They perceive it as a sign of quality and a responsible attitude toward the environment. We believe this provides an additional level of trust in our hotel. Occasionally, guests ask additional questions about our sustainability practices, and many express support for such initiatives, often through small everyday actions such as reusing towels. 

Why did you choose Green Key Certification among the ecological tourism certifications? 

Green Key is one of the leading international environmental certificates for tourism facilities and is recognized in many countries. Its criteria are clearly defined, professionally designed, and focused on continuous improvement of environmental practices. Because of its international recognition and credibility, we assessed that Green Key is a suitable certification for our company. 

What would you say to hotels which want to apply for the Green Key certification? 

To those who are still considering whether to apply, we would like to emphasize that the Green Key certificate is an excellent opportunity to improve sustainable management and strengthen guests’ trust. 

The process encourages organizations to systematically introduce environmental measures and brings long-term benefits both for the environment and for business operations. 

The Green Key certification also increases visibility on the international tourism market. Sustainability, green tourism, and environmental responsibility provide guests with additional confidence when choosing a destination. 

At Camping Zeeburg, sustainability is not presented as a strict rule. Instead, it is a shared effort between staff, guests, and the local community. Located in Amsterdam, the eco-friendly campsite has gradually introduced practical initiatives that make sustainable camping accessible to everyone. 

From educational information boards to reused building materials and a vegetarian café, Camping Zeeburg shows how small actions can create a more responsible camping experience in the city. 

Encouraging Sustainable Camping Habits 

Throughout the campsite, information boards provide guests with simple tips for sustainable camping. The signs explain everyday actions such as saving water, separating waste, and respecting the natural environment of the island. 

These clear and practical messages help visitors understand how they can reduce their environmental impact during their stay. The campsite team also supports guests with advice when needed, making sustainable choices easy and accessible. 

By combining clear communication with friendly guidance, Camping Zeeburg promotes environmental awareness while encouraging visitors to take part in responsible travel. 

A Vegetarian Café Supporting Local and Sustainable Food 

Food also plays an important role in the campsite’s sustainability strategy. The café at Camping Zeeburg offers a menu that is mainly vegetarian or plant-based, with ingredients sourced locally and organically whenever possible. 

Food production has a major impact on the environment, so choosing plant-based dishes can significantly reduce carbon emissions during a holiday. By promoting vegetarian meals, the campsite provides guests with a simple way to enjoy more sustainable travel. 

Local products are prioritised whenever possible. This approach supports nearby producers and connects visitors with the local culture of Amsterdam, creating a more authentic travel experience. 

Reusing Urban Materials to Reduce Waste 

Camping Zeeburg also focuses on creative reuse of materials. Several trees that had been removed in the city of Amsterdam were repurposed instead of being discarded. 

With the help of a local artist, the wood was transformed into outdoor furniture, terraces, and small structures that can now be found across the campsite. This initiative reduces waste while adding character to the space and demonstrating practical circular design. 

Green Key Certification and Continuous Improvement 

The campsite’s sustainability efforts have been recognised through the Green Key International certification, one of the leading environmental certification for tourism businesses. 

According to Lobke Huibregtse from Camping Zeeburg, this certification encourages the team to continue improving their environmental practices and to share sustainable camping ideas with visitors from around the world. 

By combining community engagement, local partnerships, and practical environmental actions, Camping Zeeburg offers a strong example of how modern campsites can move toward more sustainable tourism. 

Green Key’s global mission for sustainable tourism has now reached Azerbaijan! For the first time since EkoSfera became our National Operator in Azerbaijan, three hotels in Baku have achieved Green Key certification: Four Seasons Hotel Baku, Ibis Baku City Hotel and JW Mariott Absheron Baku. The certification rewards strong environmental commitment, confirmed by the hotels’ compliance with Green Key’s rigorous environmental and social responsibility criteria. 

Waste Management and Staff Training actions 

Both Ibis Baku City Hotel and Four Seasons Hotel Baku have taken meaningful steps toward a more environmentally responsible guest experience. Through its training program on “Energy Saving and Food Waste Reduction”, Ibis Baku City Hotel empowers its employees to reduce energy consumption while ensuring compliance with Green Key standards. Similarly, Four Seasons Hotel Baku engages every staff member in sustainable actions through color-coded bins and a monthly “No Bin Day”. 

Taking care of the local environment 

JW Mariott Absheron Baku and Ibis Baku City Hotel have also taken initiatives proving that their environmental commitment is not confined to their establishments but is expanding to their local community. Both hotels participated in cleanup activities like the ones organised during Earth Day. 

Innovation in Sustainable Practices 

Over the past months, every hotel has also developed its own innovative practices to reduce ecological footprints. At the Four Seasons Hotel this includes circular economy practices where food waste is repurposed for animal feed or fertiliser. Ibis Baku City Hotel has focused its efforts on energy savings, encouraging each department to analyse how small daily actions could lead to impactful changes in the long term. 

JW Marriott Absheron Baku stated “We are delighted to be recognised by Green Key International and look forward to continuing our journey toward a more sustainable future”. 

Thanks to EkoSfera, these first certified hotels set an important benchmark for sustainable tourism in the country and demonstrate how high hospitality standards and ambitious environmental commitment can go hand-in-hand.  

Green Key is pleased to announce that OUTRIGGER Fiji Beach Resort and Castaway Island, Fiji have become the first establishments in Fiji to achieve Green Key certification. The certification was awarded following a comprehensive auditing and documentation process, confirming the resorts’ compliance with Green Key’s rigorous environmental and social responsibility criteria. 

Both properties demonstrate strong environmental management systems and a long-term commitment to sustainability. They implement measures to reduce energy and water consumption, manage waste responsibly, and prioritise sustainable purchasing. At OUTRIGGER Fiji Beach Resort, a dedicated environmental officer oversees legislative compliance and supports continuous improvement across all operational areas. 

The resorts place a strong emphasis on community engagement and local economic support through local employment and sourcing practices. Environmental education is integrated into the guest experience, encouraging awareness of sustainability and conservation issues. 

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Marine conservation is a key focus at Castaway Island, Fiji, where the recently launched Sculptural Coral Gene Bank supports coral regeneration while providing an educational platform for guests to learn about reef protection and biodiversity. 

As the first Green Key certified establishments in Fiji, OUTRIGGER Fiji Beach Resort and Castaway Island, Fiji set an important benchmark for sustainable tourism in the destination and demonstrate how high-quality hospitality can align with strong environmental and social practices. 

ABOUT OUTRIGGER RESORTS & HOTELS 

For more than 75 years, OUTRIGGER has charted a journey of discovery – expanding from Hawaii to premier resort destinations including Fiji, Mauritius, Thailand and the Maldives. The privately held hospitality company invites guests to ‘Come Be Here’ with authentic Signature Experiences and the  OUTRIGGER DISCOVERY loyalty program – a member of the award-winning Global Hotel Alliance (GHA). OUTRIGGER’s multi-branded portfolio includes OUTRIGGER Resorts, Hawaii Vacation Condos by OUTRIGGER®, The Kapalua Villas Maui and OUTRIGGER Honua Kai Resort & Spa while also managing select properties from top international hotel brands including Embassy Suites by Hilton®. Find out more at  OUTRIGGER.com  or visit @OUTRIGGERResorts on Facebook, Instagram and  X. 

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About Green Key 

Green Key is a leading international environmental certification programme for tourism and hospitality businesses, operated by the Foundation for Environmental Education (FEE). The certification is awarded to establishments that meet strict environmental standards across areas such as energy and water conservation, waste management, sustainable sourcing, environmental education, and corporate social responsibility. Recognised worldwide, Green Key provides travelers with trusted assurance that certified hotels and resorts are actively reducing their environmental impact while contributing positively to the destinations in which they operate.  

Nestled in the Bulgarian countryside, Dieci Boutique Restaurant offers more than fine dining, it’s a celebration of culinary artistry, local flavours, and sustainable practices. Recognised as the only Michelin-star restaurant experience in Bulgaria, Dieci is led by the dynamic duo Chef Gianfranco Chiarini and Restaurant Director/Sommelier Anna Chiarini, who together create an unforgettable experience for the ten exclusive guests served each evening. 

Certified under the Green Key Programme, Dieci demonstrates that luxury and sustainability can go hand in hand. The Green Key programme recognises establishments worldwide that meet rigorous environmental and ethical standards. Following a thorough on-site audit, Dieci has implemented a series of innovative measures that set a benchmark for the hospitality industry. 

Innovative Sustainable Practices at Dieci 

Plastic Reuse

Following Green Key certification, the team at Dieci decided to take a more in-depth approach to plastic reduction and recycling. All food-grade plastics are melted and formed into bricks, which are planned to construct a new recycling facility. Going further, they have transformed the plastic into 1.7 mm 3D printer filaments, which are then used to create uniquely designed plates for serving small bites. This approach not only reduces waste but also encourages meaningful conversations with guests about reducing, reusing, and recycling plastics. 

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Wood Renewal and Reuse

Dieci has renovated its tables using naturally fallen cherry trees, regenerating the wood for sustainable use. Metal “bow ties,” made from recycled metal melted on-site, prevent further cracking while demonstrating innovative reuse of materials. The leftover wood is repurposed into small serving structures, and by 2026, the restaurant plans to produce its own pellets for heating using reclaimed wood from fallen branches and trees. This initiative clears hazardous forest waste while providing an ethical and environmentally sound heating solution. 

Flooring and Decor

Sustainability extends to the restaurant’s interior, where custom-made hemp carpets replace traditional flooring, and hemp insulation is used throughout the new Food Lab. These choices reflect a holistic approach to eco-friendly materials in every aspect of the restaurant. 

 Why These Practices Matter 

The sustainable measures at Dieci are not only environmentally responsible, they are also an integral part of the guest experience. Reviews frequently compare Dieci to renowned Michelin-starred restaurants worldwide, with some guests noting that their experience at Dieci surpasses even the most famous establishments. The restaurant’s seasonal tasting menu, based on the “From Farm to Table” philosophy, uses 98% local ingredients and integrates recycling of all food waste, highlighting a strong commitment to sustainability at every level. 

By combining exceptional cuisine, personalised service, and pioneering environmental practices, Dieci creates a dining experience that is both unforgettable and socially responsible. 

Remarkable Results

• Zero waste thrown or delivered 

• Guests actively engaged in discussions on sustainability 

• Recognition as the most sustainable restaurant in Bulgaria and Eastern Europe for 2025 by Green Key 

Dieci Boutique Restaurant is a prime example of how restaurants can harmonise gastronomy and environmental stewardship, inspiring both industry peers and guests alike. 

Green Key International marked a year of significant progress in 2025, reporting robust global growth, strengthened partnerships, and major advances in its sustainability framework. 

The certification programme expanded by more than 25 percent during the year, growing from approximately 6,500 certified establishments in late 2024 to over 8,300 locations across 90 countries. This growth reflects increasing demand from the tourism industry for credible and internationally recognised sustainability certification. 

To support new applicants, Green Key hosted numerous introductory webinars throughout 2025, with plans to extend tailored support to re-applicant establishments in 2026. 

Collaboration with major industry partners remained a key driver of growth. Green Key continued cooperation with several international hotel chains, renewed its long-standing partnership with Accor, and signed a new agreement with The Shilla Hotels & Resorts. Additional hotel chain partnerships are expected to be finalised soon. On the tour operator side, new partnerships were established with Sunweb Group and Corendon, while cooperation continued with Jet2holidays and was renewed with Aurinkomatkat. 

In 2025, Green Key also became an active member of the newly established Tourism Sustainability Certifications Alliance (TSCA). Through this alliance, Green Key is working alongside other leading certification programmes to develop joint minimum standards and address shared challenges, contributing to greater alignment and credibility across sustainability certifications. 

A major focus of the year was the revision of Green Key’s criteria. The updated criteria, developed through internal working groups, external expert input, and public consultation, are expected to take effect on 1 October 2026. They aim to reflect current sustainability expectations and align with ISO principles. The revised criteria and explanatory notes will be published in early 2026. 

In parallel, Green Key is redesigning its certification process, with implementation also planned for October 2026. The updated system will harmonise procedures across countries, align with ISO requirements, and clearly define responsibilities among applicants, Green Key, third-party auditors, and certification bodies. 

These updates are designed to ensure readiness for the EU’s Empowering Consumers for the Green Transition Directive, which will take effect in late 2026. Green Key plans to apply for scheme approval with the Danish National Accreditation Body, while the Foundation for Environmental Education will seek accreditation of its certification body in 2026. 

Green Key’s visibility continued to increase in 2025, with 165,000 unique website visitors, more than 14,000 social media followers, and over 8,900 newsletter subscribers. 

Looking ahead to 2026, Green Key plans to publish its new criteria and certification processes, support establishments through the transition, deepen cooperation with partners, and continue expanding its global network in support of responsible and sustainable tourism. 

Across the hospitality industry, plastic pollution has become one of the biggest sustainability challenges, and hotels are on the frontline. Hotels, being hubs of comfort and service, are also at the forefront of this issue. From single-use toiletry bottles and disposable packaging to the less visible plastic waste guests bring in, such as water bottles, takeaway containers, or shopping bags. 

What seems small in a single room becomes massive when scaled across an entire property or hotel group 365 days a year. Hoteliers need solutions that reduce plastic waste without compromising service or guest satisfaction. 

Green Key International partners with organizations that share its mission of measurable, practical impact. One such partner, Diversey, has taken major steps to rethink how cleaning and hygiene products can reduce plastic waste while maintaining high standards of safety, cleanliness, and guest experience. Together, Green Key & Diversey can accelerate impact and close the gap between intention and implementation because progress requires innovation, collaboration, and knowledge sharing. 

Redefining Clean: From Hygiene to Responsibility 

Sustainability trends are reshaping how cleaning and hygiene are defined in hospitality. Hotels are no longer judged only by how clean they are, but by how responsibly they clean. 

Today’s new standards in hospitality include plastic minimisation, responsible packaging, and the ambition to become plastic neutral. Yet too many cleaning products are still packaged in virgin plastic that is difficult to recycle and nearly impossible to dispose of responsibly. 

Reduce, Reuse, Recycle, Rethink 

Diversey approaches plastic reduction through four guiding principles Reduce, Reuse, Recycle, and Rethink, turning plastic packaging from a waste challenge into measurable ESG impact. 

Optimised for Recycling 

Too many plastic items in hotels, including cleaning product packaging available on the market are still made of virgin plastic and are difficult to recycle, making proper disposal a challenge.  

To lead the shift to a circular economy, Diversey is reducing virgin plastic use, innovating sustainable packaging, and integrating recycled materials. By the end of 2025, all 5L canisters will have transitioned to Post-Consumer Recycled (PCR) plastic, cutting virgin plastic while maintaining durability, safety, and performance.  

Redesigned Housekeeping Range 

Diversey redesigned also its Room Care SafePack® pouches into fully recyclable, mono-material packaging that empties completely, leaving no residue and supporting circularity in regions with advanced recycling infrastructure such as Europe By moving away from virgin plastic to fully recyclable pouches, Diversey not only reduces its own environmental footprint but also helps hotels reduce theirs. 

With Room Care Plus Pur-Eco, over 75% of daily room cleaning products now carry the EU Ecolabel. Using concentrated formulations and closed dosing systems, hotels can cut packaging waste by up to 98% compared to ready-to-use bottles. Less plastic waste, lower CO₂ emissions, and consistent performance without compromising hygiene or guest satisfaction. 

Plastic-Free Personal Care 

Guest amenities and handsoap often generate large amounts of unnoticed plastic waste. To address this hidden plastic waste stream, Diversey introduced LESSEAU®, a plastic-free hand hygiene solution made from 99% natural ingredients. Each solid soap bar replaces up to seven 1-liter plastic liquid handwash bottles, reducing both plastic and transport emissions. 

Used with a refillable dispenser that turns the bar into rich lather, hotels can maintain the same level of hygiene and guest experience without the use of plastic. Scaling innovations like this across thousands of rooms creates measurable progress toward circular hospitality, where every refill, reuse, and redesign counts. 

Take Back and Upcycling Where Needed Most 

In many parts of the world, recycling infrastructure is still limited. When there is no suitable recycling facility available for hotels, plastic waste must be treated as residual waste and incinerated the least sustainable option in the waste hierarchy, as it does not contribute to circularity. But every bottle or container discarded is a lost opportunity for circular progress.  

To change that, Diversey partnered with Corsair in Thailand to launch a plastic take-back initiative for hotels. Collected waste is diverted from the environment and converted into valuable materials such as Sustainable Aviation Fuel (SAF): — reducing leakage, creating local jobs, and supporting circular progress and enabling hotels to make a tangible contribution to a cleaner future. 

Beyond Thailand, we expanded our PlasticShredssm programme, an upcycling initiative. The program transforms used plastic waste into durable materials for infrastructures replacing gravel in village roads, pavements, and even sports courts. 

By turning plastic waste into something that strengthens communities, Diversey closes the loop on materials that once caused harm. This is circular hospitality in action combining environmental responsibility with social impact, where every piece of plastic recovered builds both resilience and regeneration. For more information about PlasticShredsSM  or other CSV- programmes, click here. 

  Diversey reimagined its cleaning solutions to simplify recycling, eliminate plastic where possible, and give waste new purpose where recycling falls short. Because small design changes can spark big change helping hospitality turn sustainability goals into lasting impact for the environment, guests, and local communities. 

Disclaimer 

This article includes sustainability-related claims based on internal testing, customer case studies, and verified product specifications. All environmental data reflects available figures at the time of publication and assumes typical hotel usage scenarios. Claims regarding recyclability, CO₂ savings, and plastic reductions are based on current market conditions in the regions specified. For full methodology, verification data, or certificate references, please contact Solenis.   

During recent discussions, Finn Bolding Thomsen, International Director of Green Key International, emphasised that the heart of Green Key is not only in the registration of consumption and reduction of use of resources, but also in education. He explained that any true progress depends on the education of all stakeholders and noted that meaningful change requires awareness, knowledge and a shared sense of responsibility. Daniel Schaffer, CEO of the Foundation for Environmental Education, added that the challenge lies in placing emphasis on behavioural change, education and public awareness. He highlighted that changing minds remains difficult but essential. 

Shilla Hotels shares this ambition. The Group aims to develop initiatives that speak to long term commitments and is working towards ambitious sustainability goals, including carbon neutrality by the year 2050 and improvements to existing practices such as reducing plastic wrapping in favour of more efficient and environmentally responsible solutions. Shilla Hotels also plans to strengthen governance through the creation of an ESG Community. 

The Company already runs a wide range of projects that support communities and the environment. These include Delicious Jeju, programmes centred on employee welfare, and Unexpected Luck, a Jeju based customer service initiative offering complimentary rooms in the event of travel delays. Their Offline Environmental Activities bring together students and volunteers in environmental projects, while their Shilla Eco Bags, the use of electric vehicles and the transition from plastic to paper bags demonstrate the group’s intention to integrate sustainability into everyday operations. 

The collaboration aims to support Shilla Hotels in developing sustainability initiatives that lead to measurable progress and long-term behavioural change. By combining Shilla’s commitment to innovation with Green Key’s expertise in education and responsible operation, both organisations aim to inspire guests, staff and communities across Asia to adopt more sustainable habits. 

A special thank you to Daniel Lee Rhi, Marketing Senior Manager, and Jooyoung Lee, Marketing Director, for sharing their insights and choosing Green Key as collaboration partner. 

If you wish to learn more about Green Key criteria, certified sites or the certification process, you may visit our homepage or register to one of our Intro Session below

Hosted at the Dhaka Regency Hotel and Resort and organised by Probha Aurora in collaboration with the Pacific Asia Travel Association (PATA) Bangladesh Chapter, the launch brought together leaders from government, academia and the tourism sector. Their shared focus was to advance internationally recognised sustainability standards across Bangladesh’s hotels, resorts and related businesses. 

Finn Bolding Thomsen, International Director of Green Key, attended virtually as Guest of Honour and welcomed Bangladesh to the growing global community. He highlighted the programme’s emphasis on documented compliance and independent verification. 
He noted that Green Key certification is based on strict environmental criteria that are assessed by external auditors and decision-making bodies. He added that he was pleased to see Bangladesh join the programme and that it was particularly encouraging that the Dhaka Regency Hotel is already progressing towards certification. 

Representatives from the Foundation for Environmental Education (FEE), the organisation that manages Green Key globally, also joined online. They highlighted the relevance of responsible tourism across South Asia and commended Bangladesh for aligning with established international standards. 

The launch ceremony was inaugurated by Emeritus Professor Dr M A Sattar Mandal, who emphasised that responsible tourism practice is essential to a competitive and resilient hospitality sector. He noted that sound environmental management can strengthen both business performance and visitor experience. 

PATA Bangladesh Chairman and Dhaka Regency Executive Director Shahid Hamid FIH chaired the session. He underscored the importance of adopting recognised sustainability certification programmes within the national tourism industry and acknowledged the collaborative effort that led to the introduction of Green Key in Bangladesh. 

Speakers throughout the event discussed the opportunities that Green Key certification presents for hotels and tourism establishments. These include improving operational efficiency, strengthening staff engagement and raising awareness among guests. Findings from a feasibility study presented by Mushfiqua Hasan Stuti showed strong readiness within the hospitality sector to adopt Green Key criteria and management practices. 

In his closing remarks, Bidhan Chandra Pal, Founder and Managing Director of Probha Aurora and the newly appointed National Operator, expressed his appreciation to national and international partners for their support. He noted that the launch represents the beginning of long-term development for Bangladesh’s tourism sector, providing establishments with clear guidance and independent verification as they work to improve their environmental performance. 

With the National Operator now formally established, Green Key Bangladesh is open for applications from hotels, resorts and other eligible establishments. Interested organisations can find further details and begin the process via the official website: https://greenkeybangladesh.org/  

Green Key International looks forward to close cooperation with Probha Aurora and all participating institutions as Bangladesh takes this important step in advancing responsible tourism practices nationwide. 

Join our introductory online sessions on Thursday 4 December 2025 

Do you manage a hotel, hostel, campsite, restaurant, or attraction? 
Green Key International invites you to explore the benefits of the certification through our upcoming Introduction to Green Key for interested establishments webinar on 4 December 2025. 

Two sessions  

• Session A: 9:00 AM – 10:00 AM (CET) Register for Session A 

• Session B: 4:00 PM – 5:00 PM (CET) Register for Session B 

Registration is free but required to receive the link.  

Meet the Speaker 

The sessions will be hosted by Claudia Bogensperger, International Green Key Manager, who will guide participants through the key elements of the programme and share her insights on sustainable tourism. 

What to Expect 

• Overview of Green Key criteria and certification process 

• Participation costs and available support tools 

• The benefits of joining the Green Key community 

• Guidance on how to get started 

• Q&A, bring your questions! 

Who Should Attend 

These online sessions are ideal for interested establishments considering Green Key certification or simply wanting to learn more about sustainable operations in tourism and hospitality. 

Grab a seat now!

• Session A: 9:00 AM – 10:00 AM (CET) Register for Session A 

• Session B: 4:00 PM – 5:00 PM (CET) Register for Session B 
  

If you’re looking to strengthen your sustainability strategy and gain international recognition for your efforts, this is the perfect place to start!  

Corendon’s Sustainability Manager, Floor Bregman, highlights the importance of certification in driving improvement: 

“Although certificates and labels are not the ultimate solution, they remain one of the few ways to make the sustainability performance of our partners comparable and transparent. The certifications Corendon works with are verified independently on an annual or biennial basis. A certified hotel may not make a holiday entirely sustainable, but it represents a meaningful step in the right direction.” 

Green Key is proud to be the leading international certification programme for sustainable tourism and hospitality. With around 8,000 certified establishments worldwide, the programme provides hotels with a clear and credible framework to strengthen their sustainability performance and gain recognition for their efforts. Bregman adds: 

“Green Key is a relatively well-known and accessible certification, which makes our collaboration with them a logical and valuable development.” 

To strengthen this joint effort, Green Key and Corendon will soon launch a series of webinars and training sessions designed to guide hotels through the certification process. These sessions will provide practical support to help properties meet the Green Key criteria and gain recognition for their achievements. 

Through this partnership, Green Key and Corendon are working together to encourage higher standards across the hospitality sector. The initiative not only helps hotels reduce their environmental impact and operate more responsibly but also enables travellers to make better-informed choices when selecting their accommodation. 

Green Key Criteria Revision Process – Join the External Hearing Phase 

Green Key is pleased to announce the launch of the external hearing phase for the proposed revision of the Green Key criteria, starting the 10th of October 2025. 

We therefore invite you to share your input on the revised global sustainability criteria — the foundation of one of the world’s leading environmental certification programme for tourism and hospitality.  

This comprehensive update ensures that the Green Key standards remain rigorous, practical, and fully aligned with international sustainability frameworks and responsible tourism practices. 

The proposed new criteria are now available for review, and this open consultation welcomes input from all — whether you are a certified establishment, National Operator, partner organisation, sustainability expert, policymaker, academic, NGO representative, or simply passionate about sustainable tourism. 

Your feedback will help ensure that the updated criteria reflect diverse perspectives and real-world applications from across the global Green Key network and the wider sustainability community. 

Feedback gathered through this external hearing will directly form the final version of the criteria, which are expected to take effect towards the end of 2026. 

We encourage you to share this invitation with colleagues, networks, and anyone engaged in tourism, hospitality, or sustainability — together, we can strengthen the foundation of Green Key and continue to raise the global standard for environmental and social excellence in tourism. 

The External Hearing has now been finalized, thank you for your efforts and contribution!

The conference offered a diverse programme focused on practical approaches to sustainability within the tourism sector. Participants heard examples of Good Practices from Slovenian hotels, campsites, restaurants, and attractions where sustainable solutions have become part of daily operations. Topics included the efficient use of energy and water, the use of materials with a lower environmental impact, and transparent ESG reporting. 

Want to read more about Good Practices from all around the globe or submit your own one? Follow this link.  

Speakers also highlighted the importance of collaboration with local suppliers and the wider community. Such cooperation strengthens local economies, supports the preservation of cultural and natural heritage, and enhances the authenticity of the visitor experience. The examples presented demonstrated that sustainability adds value by increasing competitiveness, trust, and recognition, while connecting all stakeholders who contribute to the future of Slovenian tourism. 

A notable moment of the event was a lecture by Dr Sanela Peresciutti, who reminded attendees that sustainability is not only about caring for the environment, but also about caring for people. She underlined the role of emotional maturity, empathy, and self-awareness in building communities that can sustain both human and environmental wellbeing. 

Beyond the exchange of knowledge and best practice, the conference served as an important platform for dialogue, networking, and mutual support. Participants were thrilled; they reaffirmed that open cooperation and the exchange of ideas are essential for achieving meaningful and lasting change. 

The event once again emphasised that Green Key represents more than a certificate. It is a shared commitment to responsible practice and collective responsibility within the tourism sector. Through the efforts of Green Key establishments, Slovenia continues to strengthen its reputation as a destination that values sustainability and accountability in tourism development. 

Novotel Manila Araneta City and Ibis Styles Manila Araneta City have been recently awarded the Green Key certification, recognising their commitment to responsible hospitality. 

“At Novotel and ibis Styles Manila Araneta City, our Green Key certification reflects our unwavering commitment to protecting the planet while delivering exceptional guest experiences” said Maria Manlulu-Garcia, Area General Manager. “This achievement demonstrates that sustainability and comfort can go hand in hand.” 

Novotel Manila’s sustainability journey began a decade ago, with environmental initiatives becoming part of its daily operations. Ibis Styles Manila has also placed emphasis on reducing environmental impact through its amenities and facilities. Together, the two hotels put sustainability at the heart of their service, a commitment now recognised with the Green Key certificate. 

Concrete sustainable actions  

 Across both establishments, guest rooms have been designed to avoid single-use plastics. Refillable water containers, pump dispensers for toiletries, eco-certified paper products and biodegradable waste liners are now standard. Energy-saving measures include preset air-conditioning, LED lighting, and towel and linen reuse programmes. 

The hotels are very involved in reducing food waste and offering plastic-free dining. Vegetarian options are available, and Novotel donates untouched breakfast food to the Philippine Red Cross. Meetings and events are organised with sustainability in mind, using QR code menus, LED signage, reusable flip charts, and reduced paper use. 

Behind the scenes, the hotels prioritise suppliers with recognised sustainability practices, separate waste effectively, use in-house water refilling stations, and adopt energy-efficient lighting and cleaning products. Both guests and employees are encouraged to take part in activities such as Earth Hour, clean-up drives, and energy-saving initiatives including reduced car idling.    

Both Novotel and Ibis Styles Manila Araneta City want to continue to strengthen their environmental initiatives in the years to come. Thank you and congratulations for Araneta Hotels Inc.’s ongoing commitment.  

Inspired by Novotel and Ibis Styles Manila Araneta City’s journey toward more sustainability? Read other empowering news of Green Key’s network here. 

On 27 September 2025, the global tourism community celebrates World Tourism Day and the theme is “Tourism and Sustainable Transformation.” 

This year’s focus reminds us the role of tourism as a driver of sustainable and resilient change. Tourism connects people and places, strengthens local economies, and protects cultural and natural heritage. At the same time, it must address challenges related to global warming, inequality, and overuse of resources to ensure a positive long-term impact. Tourism is an essential pillar of the  2030 Agenda for Sustainable Development and it can help achieving the Sustainable Development Goals (especially goals 8, 12 & 14). On earth, one person out of ten is employed by the tourism sector which provides livelihoods to hundreds of millions of people. 

“Tourism is a powerful engine of opportunity. It creates jobs and strengthens bonds between people and places, reminding us of our shared humanity. Yet, it can also damage the very places and communities it celebrates. As the world faces climate breakdown and rising inequality, we need bold, urgent, and sustainable transformation that puts people and planet first.” 

- United Nations Secretary-General António Guterres 

Green Key’s contribution 

With more than 8,000 certified establishments in over 90 countries, Green Key is proud to be part of this global movement towards sustainable tourism. The programme continues to grow steadily and Good Practices flourish across the different sites.  

The people working in tourism are behind this progress, as well as the commitment of certified sites, and the choices made by travelers. Everyday, efforts pay off and practices evolve, sustainable tourism is possible and powerful!  

Help shape the future of sustainable tourism 

Green Key is currently revising its criteria, and we want your voice in the process. From 10 October to 10 November 2025, an external hearing will be open through an online survey. Partners and stakeholders are warmly invited to share feedback to ensure the criteria remain ambitious, practical, and impactful for tourism’s sustainable transformation. 

Get ready to share your feedback, the survey goes live on Friday 10 October! 

Green Key wants to celebrate and thank all the certified establishments from the network for developing inspiring new projects over the years.  

Thank you also to Green Key’s valuable partners and stakeholders, whose ongoing support, collaboration, and commitment play a crucial role in driving our shared mission forward and ensuring the continued success of the programme. 

Our last thanks go to the travelers: thank you for exploring the world and be part of the change.  

What is World Tourism Day ? 

The UN World Tourism Organization (UNWTO) , Institutional Partner of Green Key, instituted World Tourism Day in 1980. This date was chosen to coincide with the 10th anniversary of the adoption of the UNWTO Statutes in 1970. World Tourism Day aim to draw attention on the role of tourism globally. Another goal is to shine a light on the social, cultural, political and economic aspects tourism affects.  

By celebrating World Tourism Day, the United Nations wish to spread international awareness but also to encourage people to take action on these issues.  

To find out more about Green Key’s institutional partners, follow this link.  

Sustainable Practices at Novotel Kinshasa 

Accor has long been committed to sustainability, and Novotel Kinshasa has embraced this mission by embedding sustainable practices into its daily operations, setting an example for hospitality in Kinshasa. A wide range of initiatives have been introduced, from food waste reduction to responsible purchasing. 

The property is now fully LED-equipped, and staff members can rely on environmentally friendly cleaning products. Initiatives to reduce water consumption have also been implemented: in housekeeping, guests are encouraged to reuse sheets and towels to help conserve significant amounts of water. Meanwhile, the technical team closely monitors leaks or malfunctioning taps to prevent waste. 

Novotel Kinshasa has also adopted more responsible purchasing habits, such as sourcing food from local markets, avoiding endangered species, and choosing sustainable alternatives wherever possible. The hotel is now plastic-free—described by the property as “a particularly meaningful achievement in a country where plastic is still widely used.” While implementing these changes was not without challenges, the hotel’s determination and consistent effort have paid off. 

Team Efforts and Engagement 

In Kinshasa, sustainability awareness remains at an early stage. Recycling and sustainable practices are not yet widespread, but Novotel Kinshasa’s team has become deeply engaged and passionate about sustainability. Through training and day-to-day practice, they have embraced initiatives such as food waste reduction and plastic elimination in guest-facing areas. 

Reaching this level of engagement required months of preparation, onboarding, and reinforcement. For example, when implementing waste sorting, staff needed ongoing reminders to ensure compliance. Similarly, sorting plastics required significant adjustments, but the team demonstrated remarkable commitment to change. 

Staff members continue to take part in workshops and training sessions to deepen their understanding of sustainability and its importance. These efforts illustrate that meaningful change in the tourism sector relies heavily on the dedication of employees working behind the scenes. 

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Events, Collaboration, and Partnerships 

Over the past two years, Novotel Kinshasa has organised and participated in several sustainability events. A city clean-up day mobilized staff to collect waste, which was then delivered to one of the few recycling companies in Kinshasa. For Earth Day, the hotel planted trees—a symbolic gesture reflecting its long-term commitment. These initiatives were made possible through collective and enthusiastic team participation. 

The hotel has also forged impactful partnerships. With FANYA Association, an NGO dedicated to promoting sustainability and youth engagement in the Democratic Republic of the Congo, Novotel Kinshasa has carried out awareness-raising actions such as street clean-ups. Another partnership with Green Africa / AfriFuture ensures that used cooking oils from the hotel are collected and transformed into new products such as soaps and green fuels. Through these collaborations, Novotel Kinshasa continues to reinforce its role as a leader in responsible hospitality while contributing to local environmental initiatives. 

A Milestone for Hospitality in Kinshasa 

With the Green Key certification, Novotel Kinshasa La Gombé establishes itself as a benchmark for sustainable hospitality in the Democratic Republic of the Congo. The hotel not only enhances the guest experience but also contributes to the local community by actively advancing sustainable tourism. 

About Novotel Kinshasa La Gombé 

Opened just two years ago, Novotel Kinshasa La Gombé, part of the Accor Group, is a modern hotel designed to meet the needs of both business and leisure travelers, with a strong commitment to sustainability. Located in the heart of Gombe, Kinshasa’s business and diplomatic district, the hotel offers contemporary accommodations, refined dining options, and versatile meeting spaces. 

Visit Novotel Kinshasa La Gombé here. Novotel Kinshasa La Gombe, Hotel in Democratic Republic Of Congo - ALL 

As global tourism continues to grow, the hospitality industry faces increasing expectations to reduce its environmental impact. At Green Key, we recognise that sustainability must be integrated into all aspects of hotel operations—including daily cleaning practices. 

While often overlooked, cleaning operations can significantly affect a property's environmental and health performance, from chemical usage and water consumption to indoor air quality. That’s why more hotels are moving toward verified, plant-based cleaning solutions that deliver measurable results.  

As part of our commitment to driving continuous improvement in hospitality, Green Key includes a criterion related to chemical use in daily cleaning. Specifically, we require that at least 75% of all chemical cleaning products used on a daily basis carry a recognised eco-label. This ensures that the majority of products used by certified properties meet strict standards for environmental responsibility, formulation safety, and overall impact. Choosing such products isn’t just about ticking a box—it reflects a broader commitment to responsible operations and transparent sourcing. 

Why responsible cleaning is integral to certification goals 

Properties pursuing or maintaining Green Key certification are expected to demonstrate clear action in areas such as chemical management, resource efficiency, and health and safety. Conventional cleaning products often rely on fossil-derived ingredients, single-use plastic packaging, and synthetic additives—all of which contribute to emissions, waste, and long-term environmental degradation. 

Responsible cleaning offers a practical and impactful path forward: one that aligns with the criteria of Green Key certification while supporting the well-being of staff, guests, and the wider environment. 

Certified solutions backed by independent assessment 

Our partner Diversey's SURE™ product range provides an example of a science-based, independently certified solution. These products are: 

• Plant-based from renewable rescources* and derived from agro-food waste—using materials that would otherwise be discarded. 

• 100% biodegradable, verified by OECD 301B testing standards. 

• Free from synthetic dyes and petrochemical ingredients, helping reduce chemical exposure and pollution. 

• Up to 100% recycled plastic, SURE packaging is made up to 100% Post Consumer Recycled plastic the reduce the amount of virgin plastic and plastic pollution. 

• Third-party certified, including EU Ecolabel and Cradle to Cradle Certified™ Gold, ensuring transparency and accountability across product lifecycles. 

These certifications are reviewed regularly, providing ongoing assurance of compliance with high environmental and safety standards. 

Supporting the 4 Pillars of net positive hospitality 

Diversey’s  recent innovations aligns with Green Key’s vision of Net Positive Hospitality, where hotels actively contribute to regeneration and community well-being. Responsible cleaning directly supports this ambition by adding value across four key areas: 

• People 
  Products formulated to achieve the lowest  hazard classifications reduce health risks for cleaning staff and guests. Simplified labelling also aids safe handling and staff training. 

• Planet 
  The formulations are 100% biodegradable (based on independent assessments) and made from renewable, non-petrochemical sources. They reduce chemical and plastic pollution and help conserve water and energy, contributing to lower emissions and the protection of ecosystems. 

• Place 
  By embracing circularity and using products certified by Cradle to Cradle™, hotels become stewards of local environmental health. They reduce waste, support regenerative design principles, and can engage with suppliers that share sustainability values. 

• Prosperity 
  Efficient use of resources, combined with reduced waste and simplified processes, creates long-term operational savings. At the same time, it enhances brand reputation and supports compliance with sustainability standards and customer expectations. 

A practical step toward certification and continuous improvement 

For hotels committed to responsible tourism and high sustainability standards, reviewing and updating cleaning practices is a meaningful step. Adopting third-party certified cleaning products supports Green Key criteria related to chemical use, staff health and safety, waste management, and environmental communication. 

What circular cleaning looks like in practice 

Certified, plant-based products like SURE™ exemplify the principles of circularity—using waste as a resource, minimizing harm, and enabling continuous improvement. They allow hotels to move beyond reducing impact and begin actively contributing to more sustainable outcomes. 

For properties already certified, this represents a clear opportunity to enhance performance. For those beginning their Green Key journey, it is a strong foundation for building credibility and resilience. 

Discover the full SURE™ range here: 

Plant based professional cleaning products SURE™ 

Disclaimer 

This article includes sustainability-related claims supported by third-party certifications (EU Ecolabel, Cradle to Cradle Certified™ Gold), internal performance data, and independent lab testing (e.g., OECD 301B biodegradability assessment). Environmental impact claims (e.g. CO₂ reduction) are based on modelled comparisons with conventional, high-temperature or ready-to-use products and may vary with actual usage. For full methodology, verification data, or certificate references, please contact Solenis. 

This prestigious certification, which represents excellence in environmental and sustainable operations within the hospitality industry, was formally presented by the Minister of Public Housing, Spatial Planning, Environment and Infrastructure (VROMI), Mr. Patrice Gumbs, to Mrs. Olivia Roudon, owner of Lagoonies, during a celebratory event on Thursday, August 14. The certification process reflects over a year of hard work to improve operations and reduce their environmental footprint. 

Reflecting on the longer journey, Mrs. Roudon recalled, “It took 11 years to get here. I remember when we first removed the plastic straws almost 10 years ago, followed by phasing out plastic sauce packets, and replacing plastic water bottles with a free-to-use water fountain, until eventually we eliminated all single-use plastics. We faced many challenges along the way, from ‘Monday no meat no fish’ to offering vegan options as good and creative as the other dishes, and managing the financial costs. It truly has been a team effort and a shared journey that we hope will inspire other merchants on the island.”  

"The Ministry of VROMI is proud to support EPIC in their role as the National Operator for the Green Key and Blue Flag programmes. Lagoonies’ achievement proves that local businesses can lead the way. We congratulate them on this well-deserved recognition and look forward to many more establishments following their example." Said Mr. Patrice Gumbs, Minister of Public Housing, Spatial Planning, Environment and Infrastructure. 

This milestone follows a rigorous certification process during which Lagoonies implemented a range of new initiatives, including reducing waste, using more sustainable cleaning products, engaging their broader network in more sustainable practices, and developing new internal policies to improve their environmental footprint. 

“To be able to award the first Green Key certificate to Lagoonies after reinstating the program just last year is truly incredible”, said Mr. de Lain. “Sustainability has been a clear priority for Lagoonies for years, and this global recognition feels both well-deserved and entirely fitting.” 

Fleur Hermanides, President of the Board, commented, “It is with great pride to see Green Key relaunched after many years of inactivity, as Sint Maarten was busy rebuilding post-hurricane Irma, whose effects were exacerbated by the onslaught of the pandemic. To relaunch with a totally new site, in a new sector, makes it all the more exciting, and we look forward to many more sites following suit. A huge applause goes out to Lagoonies, Mrs. Roudon, and their amazing team, who have been a true pioneer in the sustainable restaurant business, being a great example on how a local restaurant can lower their environmental footprint and impact.” 

Sustainable business practices are increasingly important not only for environmental protection but also for the long-term viability of tourism, the health of local ecosystems, and the well-being of the island’s residents. These practices also can reduce operational costs, such as water and energy bills. As Sint Maarten faces the realities of climate vulnerability, initiatives like Green Key offer a practical path forward for hotels, restaurants, and other tourism establishments. 

About EPIC 

Environmental Protection in the Caribbean (EPIC) Sint Maarten is an independent non-profit foundation founded in 2007, active since 2001, with the mission of protecting the environment through research, restoration, education and advocacy. EPIC is a results-driven organization that works on challenging, under-addressed issues through holistic programs resulting in strategic community-based actions. By recognizing the connections between ecological health, economic vitality, and quality of life, EPIC’s work supports the vision of communities leading the way towards a more resilient and sustainable future for everyone. To learn more about EPIC and its initiatives visit our website at epicislands.org or find EPIC islands on social media.